Assessing customer satisfaction of O2O takeaway based on online reviews by integrating fuzzy comprehensive evaluation with AHP and probabilistic linguistic term sets.
Decui LiangZhuoyin DaiMingwei WangPublished in: Appl. Soft Comput. (2021)
Keyphrases
- customer satisfaction
- fuzzy comprehensive evaluation
- analytic hierarchy process
- online reviews
- core competence
- evaluation method
- evaluation model
- ahp method
- service quality
- online shopping
- sentiment analysis
- quality evaluation
- decision makers
- user satisfaction
- probabilistic model
- generative model
- opinion mining
- marketing strategies
- fuzzy clustering
- sentiment classification
- multi criteria
- product reviews
- text classification
- machine learning