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How Can Personalized Online Services Affect Customer Loyalty: The Relationship Building Perspective.

Yu-Wen LiTing-Peng LiangKwok-Kee Wei
Published in: ICSSI (2013)
Keyphrases
  • online services
  • service providers
  • rapid growth
  • customer loyalty
  • e learning
  • customer satisfaction
  • real time
  • search engine
  • case study
  • user interface
  • internet access
  • marketing strategies