Implementing a Data Mining Solution Approach to Identify the Valuable Customers for Facilitating Electronic Banking.
Mohammad Vahid SebtElahe KomijaniShiva S. GhasemiPublished in: Int. J. Interact. Mob. Technol. (2020)
Keyphrases
- data mining
- banking services
- previously unknown
- customer relationship management
- data analysis
- real world
- closed form
- knowledge discovery
- homeland security
- association rules
- customer segmentation
- intrusion detection
- service providers
- cluster analysis
- data mining applications
- customer satisfaction
- marketing strategies
- direct marketing
- financial services
- web services