User loyalty and online communities: why members of online communities are not faithful.
Petter Bae BrandtzægJan HeimPublished in: INTETAIN (2008)
Keyphrases
- online communities
- virtual communities
- community members
- social networking services
- social networks
- content analysis
- social communities
- social structures
- social influence
- user interface
- social activities
- social media
- social networking
- user interaction
- user preferences
- interaction analysis
- user profiles
- online learning communities
- user interests
- information diffusion
- end users
- wireless sensor networks