Evaluating the influence of E-marketing on hotel performance by DEA and grey entropy.
Jia-Jane ShuaiWei-Wen WuPublished in: Expert Syst. Appl. (2011)
Keyphrases
- grey relation
- data envelopment analysis
- data mining
- information theory
- viral marketing
- mutual information
- website
- long term
- information theoretic
- social media
- decision making
- telecommunications industry
- grey relational analysis
- consumer behavior
- customer relationship management
- information entropy
- factors influencing
- social influence
- input output
- short term