Adnostic: Privacy Preserving Targeted Advertising.
Vincent ToubianaArvind NarayananDan BonehHelen NissenbaumSolon BarocasPublished in: NDSS (2010)
Keyphrases
- privacy preserving
- targeted advertising
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- private information
- multi party
- data privacy
- sensitive information
- scalar product
- record linkage
- private data
- privacy sensitive
- data transformation
- preserving privacy
- privacy issues
- privacy concerns
- partitioned data
- naive bayesian classification
- privacy preserving association rule mining
- horizontally partitioned data
- data perturbation
- sensitive data
- homomorphic encryption
- secure multiparty computation
- database systems
- privacy requirements
- horizontally partitioned
- privacy protection