Consumer Trust to a Web Site: Moderating Effect of Attitudes toward Online Shopping.
Sonia San MartínCarmen CamareroPublished in: Cyberpsychology Behav. Soc. Netw. (2008)
Keyphrases
- attitudes toward
- online shopping
- website
- statistically significant
- perceived usefulness
- independent variables
- dependent variables
- continuance intention
- consumer trust
- purchase intention
- customer satisfaction
- personal information
- theory of planned behavior
- web pages
- service quality
- gender differences
- web content
- search engine
- negative impact