Advertiser Bidding Prediction and Optimization in Online Advertising.
Panagiotis SpentzourisIordanis KoutsopoulosKasper Grud MadsenTommy Vestergaard HansenPublished in: AIAI (2018)
Keyphrases
- online advertising
- user behavior
- display advertising
- behavioral targeting
- prediction accuracy
- budget constraints
- optimization algorithm
- user experience
- prediction model
- sponsored search
- optimization problems
- contextual advertising
- internet advertising
- advertising campaigns
- information retrieval
- online auctions
- mathematical programming
- long tail