Research on the Willingness to Accept Mobile Internet Advertising Based on Customer Perception - A Case of College Students.
Guoping ChenFang MeiPublished in: WHICEB (2017)
Keyphrases
- college students
- high school
- internet advertising
- mobile advertising
- attitudes toward
- status quo
- intrinsic motivation
- electronic commerce
- mobile learning
- learning strategies
- computer assisted language learning
- mobile phone
- mobile devices
- thinking skills
- interpersonal communication
- data mining
- dependent variables
- customer relationship management
- online advertising
- training set
- case study
- search engine