Thinking Twice about Second-Price Ad Auctions
Yossi AzarBenjamin E. BirnbaumAnna R. KarlinC. Thach NguyenPublished in: CoRR (2008)
Keyphrases
- information revelation
- contextual advertising
- online auctions
- combinatorial auctions
- group buying
- artificial intelligence
- multi unit
- click prediction
- multi attribute
- bidding strategies
- marginal utility
- neural network
- disease progression
- mechanism design
- reverse auction
- user behavior
- special case
- advertising campaigns
- auction protocol
- e learning
- information retrieval