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Using Social Media Mining for Estimating Theory of Planned Behaviour Parameters.
Marko Tkalcic
Bruce Ferwerda
Markus Schedl
Cynthia C. S. Liem
Mark S. Melenhorst
Ante Odic
Andrej Kosir
Published in:
UMAP Workshops (2014)
Keyphrases
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social media
data mining
theoretical framework
estimation process
theoretical basis
parameter values
itemsets
sequential patterns
sensitivity analysis
online social networks
maximum likelihood
association rule mining
pattern mining
user generated content
input data
input parameters
neural network