How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges.
Darrell Norman BurrellAikyna FinchEugene J. M. LewisMaurice E. DawsonKaren D. BovellPublished in: Int. J. Innov. Digit. Econ. (2021)
Keyphrases
- marketing strategies
- direct marketing
- customer relationship management
- consumer behavior
- digital economy
- online marketing
- information technology
- customer satisfaction
- life cycle
- support systems
- marketing campaigns
- customer base
- electronic commerce
- management system
- customer data
- databases
- search engine optimization
- network security
- communication networks
- knowledge management
- search engine
- real world