The value of participation in virtual consumer communities on brand loyalty.
Rong-An ShangYu-Chen ChenHsueh-Jung LiaoPublished in: Internet Res. (2006)
Keyphrases
- knowledge communities
- online communities
- online shopping
- virtual environment
- virtual reality
- purchase intention
- electronic commerce
- augmented reality
- virtual world
- social network analysis
- community detection
- learning community
- web communities
- neural network
- ultimate goal
- competitive advantage
- user participation
- social norms
- social networks