Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan.
Lily Shui-Lien ChenMichael Chih-Hung WangJulian Ming-Sung ChengHadi KuntjaraPublished in: Int. J. Serv. Stand. (2008)
Keyphrases
- service quality
- online shopping
- purchase intention
- web services
- potential customers
- service providers
- yield management
- commercial systems
- electronic commerce
- context aware
- financial services
- competitive market
- business opportunities
- information goods
- ubiquitous computing
- service oriented
- tourism industry
- economic impact
- information services
- customer satisfaction
- business environment
- service composition
- user centric
- internet enabled
- ambient intelligence
- case study
- information systems
- technology acceptance
- online services
- data mining
- competitive advantage
- service discovery
- purchase behavior