Social Media and Customer Dialog Management at Starbucks.
John GallaugherSam RansbothamPublished in: MIS Q. Executive (2010)
Keyphrases
- social media
- customer relationship management
- management system
- information management
- social networks
- knowledge management
- electronic commerce
- customer satisfaction
- data management
- information systems
- network management
- crisis management
- customer behavior
- data processing
- data sets
- customer service
- social media data
- decision making
- big data
- call center
- social media platforms