Marketing Decision Analysis By Turf And Shapley Value.
W. Michael ConklinStan LipovetskyPublished in: Int. J. Inf. Technol. Decis. Mak. (2005)
Keyphrases
- decision analysis
- decision making
- multi criteria
- influence diagrams
- decision makers
- cumulative prospect theory
- decision theory
- multi attribute
- data mining
- expert systems
- game playing
- game theory
- fuzzy logic
- risk analysis
- decision model
- expert knowledge
- risk assessment
- sensitivity analysis
- sufficient conditions
- multi dimensional
- dynamic programming
- prior knowledge
- cooperative
- machine learning