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How to improve user engagement and retention in mobile payment: A gamification affordance perspective.

Lin ZhangZhen ShaoJose BenitezRui Zhang
Published in: Decis. Support Syst. (2023)
Keyphrases
  • user engagement
  • user experience
  • mobile payment
  • mobile services
  • data sets
  • real world
  • information systems
  • service oriented
  • business models