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People's Perceptions of Personalized Ads.
Katie O'Donnell
Henriette Cramer
Published in:
WWW (Companion Volume) (2015)
Keyphrases
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context aware
e learning
user profiles
online advertising
providing personalized
data sets
targeted advertising
life long
user oriented
attitudes toward
keywords
web pages
adaptive learning
image retrieval
user specific
real world
databases