BPDC ACM: Using social media marketing to bolster membership.
Anshuman MajumdarPublished in: XRDS (2019)
Keyphrases
- social media
- social networks
- social networking
- big data
- online marketing
- social interaction
- user generated content
- social media data
- online social networks
- fuzzy membership
- online communities
- data mining
- long term
- social media platforms
- online consumer
- crisis management
- search engine marketing
- real world events
- data analysis
- acm conference