Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers' use of social media for transactions.
Jared M. HansenGeorge SaridakisVladlena BensonPublished in: Comput. Hum. Behav. (2018)
Keyphrases
- social media
- online consumer
- perceived risk
- social connections
- internet shopping
- control system
- database
- purchase intention
- human computer interaction
- behavioral model
- trust model
- online shopping
- risk assessment
- human operators
- risk factors
- user interaction
- decision making
- social networks
- personality traits
- risk management
- big data