Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities.
Elisa ArrigoPublished in: Int. J. Online Mark. (2016)
Keyphrases
- social media
- competitive intelligence
- social networks
- competitive environment
- social networking
- business information
- human resources
- actionable knowledge
- online communities
- information and communications technology
- reputation management
- business environment
- user generated content
- decision makers
- evaluation method
- decision support system
- mobile robot
- multi agent systems
- information systems
- real world
- databases