Predicting Item Adoption Using Social Correlation.
Freddy Chong Tat ChuaHady Wirawan LauwEe-Peng LimPublished in: SDM (2011)
Keyphrases
- social interaction
- social networks
- technological innovations
- technology adoption
- innovation diffusion theory
- social media
- social networking
- widespread adoption
- e government
- social relationships
- user generated
- social relations
- high correlation
- social behavior
- correlation analysis
- power law
- social networking sites
- correlation coefficient
- information technology
- web pages
- information systems