Social CRM in SMEs: A Systematic Literature Review.

Siarhei Yasiukovich Moutaz Haddara

Published in: CENTERIS/ProjMAN/HCist (2020)

Keyphrases

literature review
case study
social interaction
information systems development
fuzzy theory
social networks
current issues
public libraries
customer relationship management
social media
mobile phone
social networking
data mining applications
higher education institutions
small and medium sized enterprises