Peer Influence and Homophily in the Diffusion of the iPhone 3G in a Very Large Social Network.
Miguel Godinho de MatosPedro A. FerreiraDavid KrackhardtPublished in: SocialCom/PASSAT (2012)
Keyphrases
- innovation diffusion
- social networks
- social influence
- social network analysis
- social relations
- online social networks
- network structure
- social network data
- online communities
- link prediction
- complex networks
- social interaction
- social media
- influential nodes
- social networking
- information flow
- overlay network
- social relationships
- viral marketing
- community detection
- information diffusion
- network analysis
- mobile applications
- mobile devices
- social graph
- information propagation