Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments.
Jean SpinksDuncan MortimerPublished in: BMC Medical Informatics Decis. Mak. (2016)
Keyphrases
- eye tracking
- eye movements
- visual attention
- human computer interaction
- eye tracker
- eye tracking data
- gaze estimation
- program comprehension
- implicit feedback
- head mounted
- eye gaze
- gaze direction
- eye detection and tracking
- eye tracking technology
- smooth pursuit
- usability studies
- usability evaluation
- scan path
- usability testing
- visual search