The Untold Story of Social Media on Offline Sales: The Impact of Facebook in the U.S. Automobile Industry.
Yen-Yao WangAnjana SusarlaVallabh SambamurthyPublished in: ICIS (2015)
Keyphrases
- social media
- social media platforms
- social networking
- social networks
- economic impact
- user generated content
- social web
- case study
- social interaction
- social networking sites
- online social networks
- social media data
- social behavior
- world wide
- online marketing
- expert systems
- real time
- real world
- big data
- information technology
- online social
- social media sites
- social relationships
- social connections
- story telling