Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors.
Aurora Garrido-MorenoAntonio Padilla-MeléndezPublished in: Int. J. Inf. Manag. (2011)
Keyphrases
- knowledge management
- knowledge sharing
- negative impact
- negative effects
- positive effects
- web based learning
- potential impact
- information systems
- software engineering
- customer relationship management
- knowledge engineering
- individual level
- information technology
- case study
- competitive advantage
- domain knowledge
- real time
- factors influencing
- user satisfaction
- factors that influence
- e learning
- real world