Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes.
Hamid KhobziRaymond Yiu-Keung LauTerence Chun-Ho CheungPublished in: HICSS (2017)
Keyphrases
- social media
- online consumer
- social media streams
- brand image
- social networks
- user generated content
- social interaction
- social networking
- social media platforms
- social media data
- information systems
- social connections
- crisis management
- blog posts
- social web
- big data
- social behavior
- reputation management
- online shopping
- user generated
- online social networks
- online forums
- online social
- decision making