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Social Commerce Constructs and Trust as Influencers of Consumer Decision Making With Reference to Fashion E-Tailing.
Sarulatha Neelankandan
Sasirekha Venkatesan
Published in:
TDIT (2) (2020)
Keyphrases
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decision making
social capital
social commerce
consumer trust
social influence
business models
decision makers
trust model
electronic commerce
data mining
cloud computing
social web
online shopping
technology acceptance