Comparing Customer Trust in Virtual Salespersons With Customer Trust in Human Salespersons.
Sherrie Y. X. KomiakWeiquan WangIzak BenbasatPublished in: HICSS (2005)
Keyphrases
- virtual teams
- trust model
- electronic commerce
- customer service
- customer satisfaction
- trust evaluation
- customer behavior
- website design
- internet shopping
- reputation models
- marketing strategies
- customer relationship management
- augmented reality
- social capital
- reputation systems
- consumer behavior
- call center
- online retailers
- multi agent systems