Effects of Ethnic Identification on Web Browsers' Attitudes toward and Navigational Patterns on Race-Targeted Sites.
Osei AppiahPublished in: Commun. Res. (2004)
Keyphrases
- attitudes toward
- web browser
- website
- navigational patterns
- statistically significant
- cognitive style
- web users
- student achievement
- world wide
- web usage mining
- dependent variables
- web pages
- web server
- web applications
- computer usage
- web content
- perceived usefulness
- java applets
- web logs
- user interface
- log files
- web personalization
- control group
- end users
- natural language