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On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach.
He Huang
Robert J. Kauffman
Published in:
Electron. Commer. Res. Appl. (2011)
Keyphrases
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user interface
image analysis
resource allocation
mechanism design
keywords
online auctions
data mining
web pages
xml documents
bidding strategies
multi unit
information revelation