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Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand.

Takumi Kato
Published in: Int. J. Inf. Manag. Data Insights (2021)
Keyphrases
  • case study
  • functional analysis
  • parameter values
  • user preferences
  • comparative study
  • data sets
  • genetic algorithm
  • social networks
  • information systems
  • decision trees
  • multi agent
  • personality traits