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Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises.

Iván A. GarcíaCarla L. PachecoA. Martinez
Published in: SERA (selected papers) (2012)
Keyphrases
  • critical success factors
  • customer relationship management
  • data mining
  • artificial intelligence
  • data analysis
  • preprocessing
  • knowledge discovery
  • small and medium enterprises