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Why Are People So Naïve? Long-term Motivation in Online Reputation Management: A Grounded Theory Study.
Shuzhe Yang
Published in:
AMCIS (2015)
Keyphrases
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grounded theory
long term
reputation management
factors influencing
lessons learned
data mining and knowledge discovery
cooperative
social media
knowledge discovery
online learning
qualitative and quantitative
computer mediated communication
individual differences
bayesian classifiers