Intertwined Viral Marketing through Online Social Networks.

Jiawei Zhang Senzhang Wang Qianyi Zhan Philip S. Yu

Published in: CoRR (2016)

Keyphrases

viral marketing
online social networks
influence maximization
social networks
network structure
social relationships
social media
diffusion models
social relations
influence propagation
social networking
social ties
online communities
social graph
user activity
social networking sites
social graphs