Introduction to Electronic Marketing Minitrack.
Ajit KambilArnold KamisBruce D. WeinbergPublished in: HICSS (2013)
Keyphrases
- data mining
- website
- long term
- social media
- customer relationship management
- information retrieval
- decision making
- bulletin board
- database
- databases
- learning algorithm
- database marketing
- telecommunications industry
- target audience
- consumer behavior
- customer behavior
- electronic marketplaces
- direct marketing
- business intelligence
- digital libraries
- web pages
- information systems
- data sets