Social Media Competitive Intelligence: Measurement and Visualization from a Higher Education Organization.
Olmer GarcíaOscar M. GranadosFran RomeroPublished in: ICAI (2018)
Keyphrases
- higher education
- competitive intelligence
- social media
- competitive environment
- business environment
- learning technologies
- distance learning
- learning in higher education
- online learning
- e learning
- blended learning
- human resources
- learning management systems
- mobile learning
- data analysis
- decision makers
- open university
- social networks
- hybrid learning
- business information
- high tech
- knowledge practices
- tertiary education
- competitive advantage
- learning strategies
- higher education institutions
- knowledge discovery