How Smart Are Smartphones?: Bridging the marketing and information technology gap.
Angelos AmanatiadisSavvas A. ChatzichristofisPublished in: IEEE Consumer Electron. Mag. (2014)
Keyphrases
- information technology
- digital divide
- smart devices
- mobile devices
- data mining
- website
- information systems
- smart grid
- mobile applications
- daily life
- banking industry
- social media
- augmented reality
- decision making
- long term
- tablet computers
- smart environments
- researchers and practitioners
- marketing strategies
- government agencies
- customer behavior
- consumer behavior
- natural resources
- financial services
- online marketing
- business managers
- smart phones
- business strategy
- human capital
- online advertising
- information society
- customer service
- customer relationship management
- data mining technology