An exploration of MMORPG in-game virtual-item contribution to game enjoyment from the perspectives of purchase behavior and psychological ownership.
Wee-Kheng TanChieh-Yu YangPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- purchase behavior
- virtual world
- video games
- online game
- game theory
- serious games
- educational games
- computer games
- game play
- game playing
- game design
- virtual environment
- nash equilibrium
- game theoretic
- virtual reality
- case study
- game based learning
- game players
- role play
- content analysis
- augmented reality
- imperfect information
- repeated games
- multi player