Web 2.0, Social Networks and E-commerce as Marketing Tools.
Francisco J. MataAriella QuesadaPublished in: J. Theor. Appl. Electron. Commer. Res. (2014)
Keyphrases
- social networks
- social networking websites
- website
- social media
- social networking
- web technologies
- consumer behavior
- web applications
- web communities
- web publishing
- end users
- online communities
- web pages
- electronic commerce
- online social networks
- semantic technologies
- data mining
- social activities
- viral marketing
- data mining technology
- user generated content
- link analysis
- web documents
- social networking sites
- web users
- decision making
- tagging systems
- social computing
- web graph
- social network analysis
- web content
- customer relationship management
- social web
- online resources
- linked data
- link prediction
- search engine marketing
- product search
- internet usage
- small and medium enterprises
- semantic web
- stake holders