Extracting user web browsing patterns from non-content network traces: The online advertising case study.
Gabriel Maciá-FernándezYong WangRafael Rodríguez-GómezAleksandar KuzmanovicPublished in: Comput. Networks (2012)
Keyphrases
- web browsing
- online advertising
- user behavior
- user experience
- case study
- web content
- page content
- browsing experience
- browsing behavior
- user preferences
- user activity
- tv programs
- user interaction
- long tail
- contextual advertising
- display advertising
- web search
- communication networks
- web pages
- user feedback
- data mining techniques
- behavioral targeting
- advertising campaigns
- website
- sponsored search
- log files
- web users
- user interface