Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning.
Tianchi CaiJiyan JiangWenpeng ZhangShiji ZhouXierui SongLi YuLihong GuXiaodong ZengJinjie GuGuannan ZhangPublished in: WSDM (2023)
Keyphrases
- reinforcement learning
- function approximation
- data mining
- website
- real time
- decision making
- reinforcement learning algorithms
- learning process
- optimal policy
- state space
- data sets
- robotic control
- database marketing
- model free
- optimal control
- social media
- machine learning
- mobile robot
- long term
- multi agent
- customer relationship management
- marketing strategies
- consumer behavior
- learning algorithm
- supervised learning
- dynamic programming
- search space