Practical Lessons from Predicting New User Demographics for Ad Targeting.
Musen WenZhen XiaDeepak Kumar VasthimalPublished in: ORSUM@RecSys (2019)
Keyphrases
- user defined
- behavioral targeting
- targeted advertising
- user interface
- relevance feedback
- user interaction
- user preferences
- user feedback
- end users
- real world
- user oriented
- online advertising
- lessons learned
- advertising campaigns
- user experience
- multiple users
- human users
- display advertising
- recommender systems
- database systems