Using Web Analytics to Investigate the Navigational Behavior of Users.
Marc AhrensRalph KölleKatrin WernerThomas MandlPublished in: Mensch & Computer (2014)
Keyphrases
- navigational behavior
- log files
- web usage mining
- web log data
- web logs
- website
- web mining
- web content
- information sources
- user sessions
- query log analysis
- unstructured information
- web users
- user interests
- end users
- user behavior
- web applications
- social media
- recommendation systems
- web documents
- usage data
- web pages
- web browsing
- web data
- linked data
- usage patterns
- multi dimensional
- web access
- web usage
- knowledge discovery
- user model
- data mining