Fuzzy Influence Diagrams: An Approach to Customer Satisfaction Measurement.
Na AnJinlan LiuYin BaiPublished in: FSKD (4) (2007)
Keyphrases
- customer satisfaction
- influence diagrams
- decision problems
- service quality
- sensitivity analysis
- decision analysis
- probabilistic inference
- decision making
- online shopping
- limited memory
- customer service
- user satisfaction
- fuzzy sets
- graphical models
- fuzzy logic
- bayesian networks
- customer retention
- fuzzy numbers
- internet banking
- bayesian decision problems
- belief networks
- multi criteria
- service providers
- marketing strategies
- customer data
- information systems
- higher order
- special case
- data mining
- databases