Mobile youth in China: a cultural perspective and marketing implications.
Wen GongZhan G. LiPublished in: Int. J. Electron. Bus. (2008)
Keyphrases
- mobile advertising
- data mining
- information retrieval and data mining
- hong kong
- mobile phone
- telecommunications industry
- multiple perspectives
- mobile devices
- commercial banks
- decision making
- international business
- mobile environments
- website
- mobile applications
- consumer behavior
- mobile payment
- viewpoint
- mobile users
- mobile learning
- smart phones
- cross cultural
- context aware
- financial services
- organizational culture
- learning activities
- long term