Studying the Global Spreading Influence and Local Connections of Users in Online Social Networks.
Jiao Jiao JiangYouyang QuShui YuWanlei ZhouWei WuPublished in: CIT (2016)
Keyphrases
- online social networks
- viral marketing
- online social networking
- social networking sites
- social networks
- social relations
- social media
- social ties
- user activity
- social influence
- online social
- influence maximization
- social graph
- social relationships
- micro blogging
- influence propagation
- social networking
- micro blog
- online social media
- network structure
- online communities
- information propagation
- social context
- social network analysis
- social interaction
- social graphs
- information diffusion
- malicious activities
- privacy preserving
- user interaction