Applying Personalized Recommendation for Social Network Marketing.
Leila EsmaeiliRamin NasiriBehrouz Minaei-BidgoliPublished in: Int. J. Online Mark. (2012)
Keyphrases
- personalized recommendation
- social networks
- social media
- website
- social network analysis
- user interests
- recommender systems
- collaborative filtering
- viral marketing
- web users
- recommendation systems
- user feedback
- data mining
- network structure
- collaborative filtering recommendation
- cold start problem
- collaborative recommendation
- online social networks
- social networking
- user preferences
- user profiling
- user behavior
- learning algorithm
- machine learning