Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Pickup Stations at Alibaba.
Brian Rongqing HanLixia WuTianshu SunLeon Yang ChuYinghui XuPublished in: ICIS (2019)
Keyphrases
- business opportunities
- customer satisfaction
- electronic commerce
- online shopping
- real time
- customer reviews
- vehicle routing
- vehicle routing problem
- marketing strategies
- customer preferences
- neural network
- search space
- potential customers
- online stores
- service times
- customer data
- cost efficient
- customer behavior
- business models
- special case
- data sets